So, you have decided that epoxy-colored concrete is your top choice for your new commercial space. You have looked at sample colors and textures, but you are struggling with your design choices, especially when it comes to the base color. Let’s talk about how you can narrow it down to the color that is perfect for your situation.
Color Choices
One of the reasons so many choose epoxy-coated concrete is the variety of color, texture, and sheen that is available. Your floor becomes a personal canvas of expression. While the idea might excite you, it might scare you as well. You aren’t a designer and want to ensure that you make the right choice. Here are some things to consider:
How will your commercial space be used?
The answer to this question is important to the functionality of your space. Is your commercial space a hair salon, an auto repair shop, an art gallery, or a lawyer’s office? Based on the answer to this question, is it solely a workspace or one in which customers and clients spend time? If it is primarily a workspace, and you want to visibly see areas that need attention (such as a salon floor), then a lighter color and little to no texture is an excellent choice. However, if you want to mask debris or stains, then a darker color or lots of texture is a better choice (think auto shop). If not a workspace, then your color options are many. Ask yourself how you want the space to feel: modern, trendy, rustic, clean, calming, invigorating, or professional. Then select a color that matches the mood you want to create.
What lighting are you working with?
Reflectivity and lighting in your space is another factor to consider. Is there little or dim light in the space or lots of light? Is the lighting natural, coming through windows or skylights, or artificial, coming from lamps, sconces, floor lamps, or recessed lighting? If you want to increase the reflectivity or lighting in your space, then consider a lighter color, a glossy coat, or the addition of sparkling micas or metallic coatings. Decreasing the intensity of light existing in the space would require deeper tones and matte finishes. Factor in the size of your space as well. Light colors and high gloss tend to make the space feel larger, while darker colors and matte finishes are subtle and are typically true to the space but, at times, can make a space feel smaller, cramped, or cozy, depending on the perspective.
Are you enhancing your brand identity?
You have no doubt worked hard at building a brand identity or it is your goal to do so. Brand identity is important to your business success as it defines and expresses your company’s unique identity and values; it’s what your customers and clients remember. You can enhance your brand identity with the design choices you make in your commercial space, including your epoxy flooring color choice. Consider your company and logo colors and the feeling that you are conveying. Choosing the same or complementary color continues your brand identity in your commercial space. Reading more about color psychology to understand the perceptions and emotional responses that colors provide may be helpful as well.
These are three questions to ask yourself when choosing your epoxy coating color. The choice is yours. If you are struggling and need suggestions or are confident and ready to move on to installation, let the design team at West Coast Epoxy know. We are happy to provide you with recommendations or additional add-on options to consider. We want you to be completely satisfied with your epoxy flooring color choice for your commercial space!